This rice cake doesn’t really have any taste on its own. But because of that, it makes a great companion to other dishes such as Dak Galbi (Spicy Korean chicken stir fry), Tteokbokki (Spicy Korean rice cakes) etc.
Its Korean name is Garaetteok (가래떡). “Tteok” (떡) means rice cake. It is made of non-glutinous rice.
For this size, you pay for about 2000 – 2500 won (US $2.10-2.60) at a supermarket. It tastes better, if it is made locally like the above one (delivered to the store from a rice mill – very fresh) instead of from a factory (and pre-packaged).